Here is a snapshot of a few projects I’ve worked on previously. If you’re looking for a copywriter that is able to boost your business by capturing your brand’s tone and voice, get in touch. I’d love to hear from you!

Disclaimer: Some of these projects were completed while working at Orion Creative Solutions who own all the legal rights.

101 Pro Clean

Specialist cleaning company 101 Pro Clean required new copy for their website redesign. This included content strategy, SEO keyword research that was carried out before writing 27 pages of unique web content, with the aim of boosting web traffic, inquiries and conversions across the various services the Sydney-based company offers. Deliverables: Company, competitor and industry […]

GoDaddy Australia

I was engaged by GoDaddy Australia to write a series of informative blog posts targeted at small business owners. Using the keywords provided by GoDaddy editors, I created unique and engaging posts that aimed to educate readers about how to start and grow their businesses, including: How to do a quick domain check (even from […]

Shine Dental Care

Sydney-based business Shine Dental Care required a complete website copy overhaul that was both engaging and SEO-friendly, and this included brand new website copy. As a contracted copywriter for Orion Creative Solutions, I offered my experience in SEO and small business copywriting by assisting in creating a final website structure, keyword research and creating SEO-optimised […]


I was engaged by NetSuite while I was a copywriter at Orion Creative Solutions to create engaging copy for various marketing collateral, including email campaigns, customer case studies, landing and registration pages and microsites. The AASB 15 microsite was created to educate and empower businesses about the upcoming accounting revenue standard that will be implemented […]

Cross Country Challenge 2017

While contracting as a copywriter at Orion Creative Solutions, the Rotary Club of Castle Hill engaged the agency to do a complete event rebrand of their annual Cross Country Challenge event. This involved an overhaul of all website copy and a 12-week email marketing campaign to encourage registrations and donations. The Cross Country Challenge 2017 […]


As the Senior Copywriter and Content Manager of ecommerce brand SimplyBridal, I oversaw all content-related facets of the start-up business. This included website copy, blog posts, infographics, e-mail campaigns, catalogues and social media copy. Working closely with the digital marketing team on site, I was able to help build brand awareness and increase ROI for […]

Case IH

I created copy and creative concepts for a pre-season campaign for Case IH, with the aim of encouraging customers to invest in making sure their machinery was ready for a busy harvest season. The campaign was divided into four different services: service, precision farming technology, remanufactured parts and genuine parts. Each service required various-sized print […]

Citrix ANZ

I regularly provided copywriting and proofreading services for Citrix ANZ for a range of print and online assets, including e-mail campaigns, digital marketing, social media and print collateral. TechX Citrix was a silver sponsor at Dicker Data’s annual TechX event held in four different Australian cities. I handled copywriting to assist in encouraging attendees to […]


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