Here is a snapshot of a few projects I’ve worked on previously. If you’re looking for a copywriter that is able to boost your business by capturing your brand’s tone and voice, get in touch. I’d love to hear from you!

Disclaimer: Some of these projects were completed while working at Orion Creative Solutions who own all the legal rights.

Copywriting for Citrix ANZ

I regularly provided copywriting and proofreading services for Citrix ANZ for a range of print and online assets, including e-mail campaigns, digital marketing, social media and print collateral. TechX Citrix was a silver sponsor at Dicker Data’s annual TechX event held in four different Australian cities. I handled copywriting to assist in encouraging attendees to […]

Case IH ‘In Good Hands’ marketing campaign

I created copy and creative concepts for a pre-season campaign for Case IH, with the aim of encouraging customers to invest in making sure their machinery was ready for a busy harvest season. The campaign was divided into four different services: service, precision farming technology, remanufactured parts and genuine parts. Each service required various-sized print […]

SeoulBingo website copy

The Brief: Refrigeration company SeoulBingo wanted to introduce the ‘Supercooled Slush Magic Freezer’ to the Australian market starting with a modern and informative website that was also SEO-friendly. I handled all the copywriting ensuring that the content maintained the correct tone of voice and contained SEO keywords that would drive traffic. I also handled the […]

Summer Fruit Festival 2016

The Summer Fruit Festival is an annual event hosted by Freshmark aimed at promoting the Australian fruit and health industries. In 2016 the Summer Fruit Festival was held in Darling Harbor and was the biggest event since its inception. I assisted Freshmark in creating a corporate brochure aimed at on-boarding sponsors and participants to get […]

I created various marketing assets for SimplyBridal, including blog posts, infographics, e-mail campaigns, catalogues and social media copy. Working with various facets of the ecommerce business, I was able to build brand awareness and increase ROI for the company.

Cross Country Challenge 2017

While contracting as a copywriter at Orion Creative Solutions, the Rotary Club of Castle Hill engaged the agency to do a complete event rebrand of their annual Cross Country Challenge event. This involved an overhaul of all website copy and a 12-week email marketing campaign to encourage registrations and donations. The Cross Country Challenge 2017 […]

Shine Dental

Shine Dental Care in Sydney required a complete website copy overhaul that was both engaging and SEO-friendly. As a contracted copywriter for Orion Creative Solutions, I offered my experience in small business writing and created new sections for the website that would appeal to their target audiences. This included dentist profiles and special offers.


I was engaged by NetSuite while I was a copywriter at Orion Creative Solutions to create engaging copy for various marketing collateral, including email campaigns, customer case studies, landing and registration pages and microsites. The AASB 15 microsite was created to educate and empower businesses about the upcoming accounting revenue standard that will be implemented […]


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