Case IH ‘In Good Hands’ marketing campaign

I created copy and creative concepts for a pre-season campaign for Case IH, with the aim of encouraging customers to invest in making sure their machinery was ready for a busy harvest season.

The campaign was divided into four different services: service, precision farming technology, remanufactured parts and genuine parts. Each service required various-sized print posters, social media posts and web banners.

I handled all copywriting requirements print and online for both print and online deliverables across the campaign.


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