Boost your brand with copywriting that packs a punch

The way you craft your content has a huge impact on how your business is perceived… and that’s where I come in. With more than 10 years of experience in the writing industry, I’m an experienced Sydney copywriter and content producer who loves nothing more than helping brands express themselves in a clear, concise and eye-catching way.  No bells & whistles, no magic and no false promises.

Whether you need help creating content for your new website, print collateral, email campaigns or social accounts, I’ll get the job done on time and according to the brief. Let me help you tell your brand’s story – get in touch today.

Copywriting for Citrix ANZ

I regularly provided copywriting and proofreading services for Citrix ANZ for a range of print and online assets, including e-mail campaigns, digital marketing, social media and print collateral. TechX Citrix was a silver sponsor at Dicker Data’s annual TechX event held in four different Australian cities. I handled copywriting to assist in encouraging attendees to … Continue reading “Copywriting for Citrix ANZ”

Case IH ‘In Good Hands’ marketing campaign

I created copy and creative concepts for a pre-season campaign for Case IH, with the aim of encouraging customers to invest in making sure their machinery was ready for a busy harvest season. The campaign was divided into four different services: service, precision farming technology, remanufactured parts and genuine parts. Each service required various-sized print … Continue reading “Case IH ‘In Good Hands’ marketing campaign”

SeoulBingo website copy

The Brief: Refrigeration company SeoulBingo wanted to introduce the ‘Supercooled Slush Magic Freezer’ to the Australian market starting with a modern and informative website that was also SEO-friendly. I handled all the copywriting ensuring that the content maintained the correct tone of voice and contained SEO keywords that would drive traffic. I also handled the … Continue reading “SeoulBingo website copy”

Summer Fruit Festival 2016

The Summer Fruit Festival is an annual event hosted by Freshmark aimed at promoting the Australian fruit and health industries. In 2016 the Summer Fruit Festival was held in Darling Harbor and was the biggest event since its inception. I assisted Freshmark in creating a corporate brochure aimed at on-boarding sponsors and participants to get … Continue reading “Summer Fruit Festival 2016”


I created various marketing assets for SimplyBridal, including blog posts, infographics, e-mail campaigns, catalogues and social media copy. Working with various facets of the ecommerce business, I was able to build brand awareness and increase ROI for the company.

Cross Country Challenge 2017

While contracting as a copywriter at Orion Creative Solutions, the Rotary Club of Castle Hill engaged the agency to do a complete event rebrand of their annual Cross Country Challenge event. This involved an overhaul of all website copy and a 12-week email marketing campaign to encourage registrations and donations. The Cross Country Challenge 2017 … Continue reading “Cross Country Challenge 2017”

Shine Dental

Shine Dental Care in Sydney required a complete website copy overhaul that was both engaging and SEO-friendly. As a contracted copywriter for Orion Creative Solutions, I offered my experience in small business writing and created new sections for the website that would appeal to their target audiences. This included dentist profiles and special offers.


I was engaged by NetSuite while I was a copywriter at Orion Creative Solutions to create engaging copy for various marketing collateral, including email campaigns, customer case studies, landing and registration pages and microsites. The AASB 15 microsite was created to educate and empower businesses about the upcoming accounting revenue standard that will be implemented … Continue reading “NetSuite”